Meet the squad


Emma Graef is a professional makeup artist since 2010 and model from Finland. She moved to New York in 2015 and since then as a makeup artist she has worked mainly with bridal work in addition to working with smaller designers and some tv-work. Emma wants to highlight her clients best features and she makes sure every brush stroke has its purpose. Makeup by Emma is about her client’s personality, coloring, bone structure, to create the best possible look for her. 

Emma  gets her inspiration and beauty philosophy from her home country Finland and loves the French aesthetic and beauty attitude too, where she also got part of her makeup education. Her makeup kit has the best clean beauty and  cruelty-free products that she loves to reach as long as the quality is not disturbed in her client’s wedding makeup look! She is passionate about the ingredients in our beauty products and makes sure to recommend only safe products for her clients to use. She says no to harsh chemicals but believes in the combination of safe synthetic ingredients with the best nature can offer us.

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